B2C2, the institutional crypto liquidity provider, has recruited a former Schroders Wealth Management Asia chairman as it moves to capture the growing pool of digital-asset wealth across the Asia-Pacific region, with a particular focus on family offices and asset managers.
A Strategic Hire for a Growing Market
The appointment signals B2C2's intent to deepen its presence in a region increasingly seen as fertile ground for institutional crypto adoption. By bringing aboard an executive with deep roots in traditional wealth management, the firm is aiming to bridge the gap between established financial institutions and the fast-evolving digital-asset landscape.
Asia has emerged as one of the most active regions for crypto activity, with a rising number of family offices and asset managers exploring exposure to digital assets. B2C2's move reflects a broader industry trend of established players courting sophisticated investors who demand institutional-grade liquidity and execution.
Asia's wealth is going digital, and B2C2 wants to be the bridge that carries it there.
Targeting Family Offices and Asset Managers
The new hire's background at Schroders positions B2C2 to appeal directly to the traditional wealth clientele it hopes to win over. Family offices in particular have become a focal point for crypto firms seeking long-term, high-value relationships as ultra-wealthy investors diversify their portfolios.
B2C2 has built its reputation as a liquidity provider serving institutional counterparties, and its expansion in Asia underscores confidence that demand for crypto services in the region will continue to climb. The firm is betting that credibility drawn from traditional finance will help ease concerns among cautious investors.
Key elements of the strategy include:
- Expanding B2C2's institutional footprint across the Asia-Pacific region
- Courting family offices seeking regulated, reliable crypto exposure
- Leveraging traditional wealth-management expertise to build trust
As competition among crypto liquidity providers intensifies, the recruitment marks another step in B2C2's push to align itself with the priorities of professional investors navigating the digital-asset market.