Stablecoin infrastructure company Brale has unveiled a new protocol it says could eliminate one of the biggest obstacles to scaling custom-branded tokens, arguing that the current system for moving stablecoins between blockchains is too fragmented to support a market where hundreds of companies issue their own digital dollars.
The Scaling Problem
As more businesses look to launch their own stablecoins, Brale CEO Ben Milne warns that the existing infrastructure simply isn't built for the coming wave of issuers. In an interview, Milne pointed to the reliance on bridges — the tools used to transfer tokens across different blockchain networks — as a fundamental weakness in today's model.
The concern is that each new stablecoin adds another layer of complexity to an already crowded landscape. When dozens or even hundreds of companies mint their own tokens, liquidity becomes scattered across networks and issuers, making it harder for users to move value efficiently and for tokens to maintain reliable pricing.
"Today's bridge model won't scale as hundreds of companies issue their own stablecoins," Milne cautioned.
Fragmented liquidity is more than a technical nuisance. It can undermine the usability of a stablecoin, increase costs, and create friction that discourages adoption — precisely the outcomes issuers hope to avoid when they enter the market.
Brale's Proposed Fix
Brale's new protocol aims to address these pain points by rethinking how custom stablecoins are issued and moved across chains. Rather than leaning on the patchwork of bridges that dominate the current environment, the company is positioning its approach as a more unified foundation for a multi-issuer future.
The pitch centers on removing the bottleneck that Milne believes will otherwise choke growth as the stablecoin sector expands. By streamlining cross-chain movement, Brale hopes to make it practical for a large number of companies to run their own branded tokens without splintering the broader market.
Key issues the protocol seeks to tackle include:
- Liquidity fragmentation caused by a proliferation of issuers
- Dependence on bridges that may not scale with demand
- The operational hurdles businesses face when launching custom tokens
The move reflects a broader industry bet that stablecoins are shifting from a handful of dominant players toward a landscape populated by many smaller, purpose-built tokens — a transition that will require infrastructure capable of keeping pace.