President Donald Trump's media company is preparing to unwind a partnership with Crypto.com, scrapping plans for a multibillion-dollar CRO token treasury and reportedly abandoning efforts to bring prediction markets to its Truth Social platform.
The Deal Falls Apart
Trump Media & Technology Group had entered into an agreement with Crypto.com aimed at building a substantial treasury holding of CRO, the native token of the Cronos network. That arrangement, which had been valued in the billions of dollars, is now set to be terminated.
The collapse of the deal represents a notable retreat from what would have been one of the larger corporate crypto treasury commitments tied to a token like CRO. Treasury strategies involving digital assets have become increasingly common among publicly traded firms seeking exposure to the crypto market.
A multibillion-dollar crypto treasury plan tied to a sitting president's media company has been shelved.
Prediction Markets Sidelined
Beyond the treasury component, the two companies had explored integrating prediction markets directly into Truth Social. According to reports, that integration will no longer move forward as part of the unwinding.
Prediction markets have surged in popularity across the crypto sector, allowing users to wager on the outcomes of real-world events. Bringing such functionality to Truth Social could have expanded the platform's offerings and tied it more closely to the broader digital asset ecosystem.
Key elements of the now-terminated arrangement included:
- A planned multibillion-dollar CRO treasury
- Proposed prediction market features for Truth Social
- A broader partnership between Trump Media and Crypto.com
The reversal adds to the evolving and often complex relationship between the Trump family's business ventures and the cryptocurrency industry, a dynamic that has drawn scrutiny given Trump's role in office.