Trading platform eToro has announced plans to acquire brokerage firm TradeZero as part of a broader push to expand its footprint in the United States, even as the company reported a roughly 30% drop in crypto-related revenue compared with the second quarter of 2025.
A Bid for US Growth
The acquisition of TradeZero signals eToro's intent to deepen its presence in the American market, where competition among retail trading platforms remains fierce. By absorbing an established brokerage, eToro aims to broaden its product offerings and attract a larger base of US-based investors.
The deal comes as trading platforms increasingly seek scale and diversification to weather the ups and downs of both traditional and digital asset markets. Expanding into the US represents a strategic priority for many international firms hoping to capture a slice of one of the world's largest retail investor populations.
Even with crypto revenue sliding, eToro is doubling down on growth through acquisition.
Crypto Revenue Under Pressure
The announcement was tempered by a notable decline in eToro's crypto business. The company reported that crypto-related revenue fell by approximately 30% versus the same period a year earlier, underscoring the volatility that continues to define digital asset trading activity.
The drop reflects broader market conditions that have weighed on trading volumes and investor appetite for cryptocurrencies. Platforms that rely heavily on crypto transaction fees have felt the impact of shifting sentiment and quieter market cycles.
Despite the softer crypto figures, eToro's decision to pursue the TradeZero acquisition suggests management is looking beyond short-term revenue swings toward longer-term diversification and market share gains.
Key takeaways from the update include:
- eToro plans to acquire TradeZero as part of its US expansion strategy
- Crypto-related revenue declined roughly 30% year over year
- The move reflects a pivot toward broader growth despite market headwinds