EToro is set to acquire brokerage firm TradeZero as part of a broader push to expand its footprint in the United States, even as the trading platform disclosed that its cryptocurrency-related revenue slid roughly 30% compared with the second quarter of 2025.
A Strategic Bet on US Expansion
The planned acquisition of TradeZero signals eToro's intention to deepen its presence in the American market, one of the most competitive arenas for retail brokerages and crypto trading services. By folding TradeZero into its operations, eToro aims to broaden its offerings and attract a larger base of US-based traders.
The move comes at a time when many trading platforms are jockeying for position in the United States, betting that regulatory clarity and growing retail appetite will translate into long-term gains. For eToro, the deal represents a chance to accelerate that growth through acquisition rather than purely organic expansion.
The company is doubling down on America even as its crypto business cools.
Crypto Revenue Under Pressure
The expansion news arrives alongside a less rosy figure: eToro reported that revenue tied to cryptocurrency fell by about 30% versus the same quarter a year earlier. The decline underscores the volatility that continues to define digital asset markets and the challenges platforms face when trading activity ebbs.
Crypto revenue can swing sharply with market sentiment, and softer trading volumes typically weigh directly on platforms that earn fees from digital asset transactions. The drop highlights how dependent such businesses remain on the broader mood of the crypto sector.
Key takeaways from the update include:
- EToro plans to acquire TradeZero to strengthen its US operations
- Crypto-related revenue dropped roughly 30% year over year
- The acquisition reflects a diversification strategy amid uneven crypto trading conditions
By pairing an acquisition-driven growth plan with a diversified revenue base, eToro appears to be positioning itself to weather the ups and downs of the crypto market while still pursuing scale in a crucial region.