Apple has introduced a substantially redesigned, AI-powered Siri alongside its first 2-nanometer processor, the A20 Pro, in a fall keynote that also marked the public debut of the company's new chief executive, John Ternus.
A New Era of Leadership
The event served as a symbolic passing of the torch, with Ternus stepping into the spotlight to headline his first major product showcase since taking the top job. The presentation blended familiar Apple showmanship with a clear signal that the company intends to lean harder into artificial intelligence and cutting-edge silicon under its new leadership.
Ternus used the keynote to frame Apple's next chapter around smarter software and more powerful hardware, positioning the company to compete in an industry increasingly defined by generative AI capabilities.
Apple is betting its next chapter on smarter software, faster silicon, and a foldable gamble.
Siri Gets a Gemini-Powered Overhaul
The most notable software announcement was a comprehensive redesign of Siri, now supercharged with Gemini technology. The revamped assistant is aimed at delivering more capable, conversational interactions, reflecting Apple's push to close the gap with rivals in the AI assistant space.
The overhaul represents one of the biggest changes to Siri in years, as Apple works to transform its long-criticized voice assistant into a more genuinely useful tool for everyday tasks.
Cutting-Edge Silicon and a Foldable Bet
On the hardware side, Apple showed off the A20 Pro, described as its first chip built on a 2-nanometer manufacturing process. The advance promises gains in both performance and efficiency, underscoring Apple's continued emphasis on custom silicon as a competitive advantage.
The company also revealed a foldable iPhone carrying a price tag of $1,999. Despite the announcement, the device won't reach customers until October, leaving eager buyers waiting for one of Apple's most anticipated form-factor experiments.
Key takeaways from the keynote include:
- A redesigned Siri powered by Gemini technology
- The A20 Pro, Apple's first 2-nanometer chip
- A $1,999 foldable iPhone shipping in October
- John Ternus's debut as CEO at a major keynote
The combination of new leadership, ambitious AI plans, and premium hardware suggests Apple is preparing for a competitive stretch, though the del